Blog

5 ways to make social media easy Aug 30, 2021

A big part of your bookkeeping business's online presence is social media.

Even if social media is not your thing, it’s an important strategy in your marketing plan so it really is best that...

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Do your friends know? Jul 07, 2021

Let me tell you a story about a conversation I once had with a friend.

I'd just shared a post about Xero training from my business Facebook page to my personal Facebook page with a note...

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The language you use matters Nov 12, 2020

2 years ago, I attended the Institute of Certified NZ Bookkeepers annual conference where I was presenting at a session about my journey, from starting my bookkeeping business to selling it, and...

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Sales is not a dirty word Aug 07, 2020

Lordy, Lordy, Lordy, all the times I talk about sales only to be met with a shudder and a look of horror. I’m not sure how and when the idea of sales people as disingenuous and pushy became...

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You're a bookkeeper?? Feb 17, 2020

I want to tell you a brief story today about a conversation I once had with a friend of mine.

He's actually more of a friend of a friend really. We don't catch up for coffee or anything but we do...

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To Niche or Not to Niche Dec 16, 2019

There has been a lot of conversation in bookkeeping circles this year about niching, many advocating that it's the undisputed path to take. The result is that I'm having conversations with...

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